A leaked document revealed Facebook exploited children and insecure teenagers in targeted ads. The social media site allegedly used algorithms to monitor posts, photos and engagements in favor of the company's advertisers.
The confidential document obtained by The Australian came from an internal source. It cited Facebook algorithms detected words users posted like "nervous," "stupid," "failure," "stressed," among others, which advertisers analyzed to target marketing on vulnerable kids.
The report only covered Australian and New Zealanders as young as 14 and as old as college students. It did not involve data from other countries. Facebook Australia executives allegedly compiled the document, who also identified how teens broadcast their accomplishments on the social media platform.
Facebook admitted the document existed as it issued an apology to The Australian, according to News Corp Australia. The company also promised an internal investigation and admitted that such a practice of data mining to target young vulnerable children for advertising was inappropriate.
Facebook also told Mashable the people behind the leaked document "did not follow" the company's process of research for marketing purposes. "The analysis done by an Australian researcher was intended to help marketers understand how people express themselves on Facebook," a spokesperson told the news outlet.
Australian businesses follow strict codes for Advertising & Marketing Communications to Children. The leaked document implied the social media company's mining of user details for the benefit of companies might have been in violation of its provisions.
Facebook got into a similar data mining controversy in the past. In 2012, the company also issued an apology for its psychological experiment on users, The Guardian reported.
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