By Staff Reporter, Parent Herald | August 3, 6:27 PM
After making his first public appearances at the ripe old age of just a day, newborn Prince George has left one company very happy because of none other than his royal swaddle.
Kate Middleton and Prince William debuted their son as they stepped out of the hospital on July 23, and all moms and moms-to-be were left wondering, what was he wearing? It turns out the newborn was sporting an aden + anais swaddle -- an item that is now sold out on the company's website. The royal swaddle is still available online at Bed, Bath & Beyond andDiapers.com. The blanket comes in multiple patterns but royal couple selected an adorable bird print.
"We are truly grateful and so delighted that the couple chose to debut the prince in aden + anais," the brand's founder, Raegen Moya-Jones, told the Telegraph. "It is such an honor!" The bird-print swaddle, made of 100 percent cotton muslin, is part of a four-piece "Jungle Jam" set that retailed for $68.69.
The average daily visits to its site were off the charts: In Britain, they were up 1,960 percent; in Australia, up 892 percent; in Japan 791 percent and in the U.S., up 458 percent, the company said.
The royal baby travelled home to Kensington Palace in style in a Britax Baby-Safe Car Seat. The Duch and Duchess opted for the plain black one as opposed to other multi-colored options.
Another clothing item that also received equal amount of attention was the cornflower blue polka dot dress Kate Middleton wore, which appeared to be a nod to her late mother-in-law, Princess Diana who also wore a blue polka dot dress when she first debuted Prince William.