Adele Disses Jamie Oliver Over New Breastfeeding Campaign

Adele isn't an avid supporter of Jamie Oliver's new health campaign. She thinks women should not be forced to breastfeed since some of them, which includes her, find it difficult to do so.

Breastfeeding isn't for everybody

During a concert at the 02 Arena in London, the "Rolling in the Deep" singer vented her frustration when an inquisitive fan asked her thoughts on "breastfeeding mummies." She didn't have kind words for those who think Britain should step up its breastfeeding rate, as per The Sun.

"Do you know what? The pressure on us is f****** ridiculous and all those people who put pressure on us can go f*** yourselves. Right," The 27-year-old performer barked. "No worse people who put pressure on. You can go f**k yourselves, alright? Because it's hard. Some of us can't do it!"

Adele revealed that she only managed to breastfeed her 3-year-old son Angelo for the first 9 weeks. She had been using bottled brands ever since.

"Breastfeed if you can but don't worry, Aptamil's just as good," she reasoned. "I mean, I loved it, all I wanted to do was breastfeed and then I couldn't and then I felt like, 'if I was in the jungle now back in the day, my kid would be dead because my milk's gone.'"

Calls for increased breastfeeding rate

Adele's profanity-laced comments were mostly directed at Jamie Oliver. The 40-year old celebrity chef has been a staunch advocate of a healthy-eating citizenry. His latest agenda is to encourage mothers to breastfeed and stay away from bottled brands as much as possible. He believes it heightens the risk of stunted growth and obesity in children.

"We have got a problem with breastfeeding. And if you think about it, breastfeeding is the beginning of the story - before school dinners, before sugar," Oliver told LBC Radio via Daily Mail. "It's something that's very natural to us - it's easy, it's more convenient, it's more nutritious, it's better, it's free."

Oliver later apologized after his remarks offended a great number of women. He said he understood where some women are coming from and that his new campaign isn't about forcing anyone to breastfeed against their will. He just wants to make breastfeeding easier for those who can.