Stock Market Shocker: Know Why Synchronoss Technologies, Select Comfort, Barnes & Noble Education Are Worst Performers

Dow Jones Industrials led the three benchmarks that went up last Tuesday in the stock market ending on a record closing high. Investors are very positive as they enjoy the winning trend but it is evident that few companies are not as lucky. Synchronoss Technologies (NASDAQ: SNCR), Select Comfort (NASDAQ: SCSS), and Barnes & Noble Education (NYSE: BNED) did so poorly than their peers.

In the part of Synchronoss, the low trading rank got nothing to do with purchasing Apple products or patronizing Amazon that made a bit of money. It is speculated that the appointment of Interlinks CEO Ron Hovsepian to replace Synchronoss CEO Stephen Waldis dot something to do with it - despite the founder's staying as the executive chairman of the board.

The investors' uncertainty of the the change in the company's top management is somewhat understandable. Synchronoss believes that the arrangement would help the enterprise grow faster while taking advantage of the rise of content management efforts. Select Comfort suffered from the bad report of Analysts at Wedbush that downgraded the stock from outperform to neutral. 

Barnes & Noble Education definitely gets the worst grade ever. Lower college enrollment coupled with poor retail conditions are elements of its bad performance. It finishes at 14% down. Their updated financial report clearly shows slower sales growth which is very disappointing.

The company must convince additional educational institutions to get back on track or struggle with low sales until then. David and Tom Gardner advises facilitating more promotions through campaigns like newsletters that they run a decade now to keep the relationship with clients. Motley Fool Stock Advisor, triples their market this way, according to Fox Business.

Barnes & Noble Education is one of the largest bookstore operators with contracts to supply university campuses nationwide and the leading provider of digital devices for educational use. In August 2015, the company separated from its mother company, Barnes & Noble Inc. (BKS) and started operating independently, says Yahoo Finance.