How New Gerber Baby Winner Isla Welch’s Parents Reacted To The Big News
The Gerber baby winner, Isla Welch, is a 7-month old, black-haired cutie, who hails from Troy, Michigan. She is the sixth winner of the annual Gerber Baby Photo Search, and her dad, Grayson Welch, said hearing the news "knocked him off his feet."
He shared the news with his wife Rachael, who was shocked and initially thought he was pulling a prank on her. They took home a cash prize of $50,000, $1,500 worth of Gerber's Children's wear, and of course, as their spokesbaby, Isla has the chance to star in several upcoming Gerber ads.
In September of last year, the dad was simply going through pictures of Isla and her older sister, Nora, on his phone, when he spotted an adorable shot of his youngest baby, with her hair sticking straight up. "I had been taking photos of the kids that day and snapped Isla in a perfect pose while she was horsing around on the living room couch," he shared. Right there, he thought of submitting the photo to Gerber.
Isla, who had 170,000 competitors, was looking straight at the camera, with one hand underneath her smiling, dimpled face, in the winning photo. The news about Isla winning came a few months later when Gerber emailed Grayson.
As for how Gerber chooses a winner every year, senior media marketing manager for Nestle Infant Nutrition, Bernadette Tortorella, told Yahoo Parenting, "This is not a beauty contest. We look for happy and healthy babies who are judged on their visual appeal and expressiveness."
A photo posted by @gerber on Jan 27, 2016 at 12:00pm PST
Isla takes the place of Grace from East Petersburg, Pennsylvania, last year's Gerber baby. As reported by Fox 6 Now, Isla, who loves to read, jump and blow raspberries, will be seen regularly on Gerber's official Facebook and Instagram pages, as the company will share her photos throughout the year.
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