Twitter and Beer: 0101 Craft Beer Is 'Brewed By Data' From Tweets, Facebook Posts

Who would have thought that Twitter could be used for something other than ranting your thoughts within 140 characters? As it turns out, it's possible to use tweets for beer brewing.

According to Munchies, a British marketing company has created craft beer with the use of data collated from thousands of posts on social media. The company, called Havas Helia, uses "data, technology, intuition, and creativity to connect people to brands in a meaningful way."

With that vision in mind, the company decided to create a beer that would perfectly encapsulate the New Year. The company looked at "emotional keywords" posted on Twitter and Facebook during the end of 2015. The data found was then compared "to a set of predefined emotional states."

How Havas helia, @IBMWatson + @HighPeakBrewCo bottled joy (literally): https://t.co/QmmLPxwF0P #craftbeer pic.twitter.com/QWbN5yhzVu

— Havas Worldwide (@havasww) February 9, 2016

After much data analysis, Havas was able to link 38 different emotions with the time period, witch keywords like "love," "joy," "harmony," and "cheerfulness."

The team then gave the information to Watson - an IBM supercomputer that recently produced a cook book based on data regarding food commonly enjoyed by people - and programmed it to find an "ideal beer recipe."

The computer had to pool through a lot of 2,800 that have been matched with the Havas tasting notes. Using its Personality Insights tool, Watson was able to assign each recipe to have its own corresponding keyword, like " assertive" or "friendly."

Ever wonder what the new year would taste like? Havas helia has a beer for that. #havas #brewedbydata https://t.co/A0bYn1VhBy — Havas WW Strat Farm (@HavasStratFarm) February 11, 2016

With all the data gathered, Havas selected ten beers that were perceived to be closest to the 38 New Year feels, and even combined it with more common ingredients.

What has been dubbed as the "ultimate New Year beer" has been produced, boasting of a "cream ale from English microbrewery High Peak Brew Co., made with honey and Nelson Sauvin hops."

According to the beer's website, "0101 is the first beer brewed by data." There are only 500 bottles in existence, which tastes like "Optimism. Love. Imagination. Add gentle overtones of excitement, with light notes of intellect."