Apple iPhone SE News & Update: Why Is Apple Launching Its New iPhone SE At March 21 Event?

Apple will announce its new 4-inch iPhone SE at the March event. Tech experts and market analysts explain why the tech giant has decided to launch a new iPhone model earlier than in previous years.

The year 2016 is already an unprecedented year for Apple, with the company preparing to launch iPhone SE at its March event. According to Techno Buffalo, the event is held today, March 21, at the company's Cupertino headquarters. Previously, Apple has usually stuck to the same annual release cycle with one annual upgrade, but this year, Apple has a new marketing strategy.

According to Apple Insider, the company already declared that its sales of iPhone models have declined this quarter for the first time ever. The iPhone 6s was not able to keep the pace with the impressive growth registered for the iPhone 6 a year ago. Apple's move to launch a new iPhone model earlier this year is considered by market analysts an effort to boost mid-cycle sales.

At a time when consumers start waiting for the next-generation iPhone, the high-tech giant aims to increase sales by releasing the mid-cycle iPhone SE replacement. The seasonal trends disrupting Apple's sales can be corrected with a March upgrade.

Launching the iPhone SE at the March 21 event probably won't help much the sales registered by Apple for the current March quarter. However, the company could benefit from sales of the upcoming 4-inch iPhone SE model right up until the iPhone 7 launch, throughout the June and September quarters.

Another important reason for Apple's decision to launch the iPhone SE in March is appeasing the customer niche interested in smaller phones. The target market for the iPhone SE is mostly users who prefer smaller form factors than the 5.5-inch and 4.7-inch iPhones.

According to speculations and rumors, from a hardware perspective, the upcoming iPhone SE will be an excellent device, featuring the same A9 processor and 12-magapixel camera as the iPhone 6s. Apple's new 4-inch model is more of a mid-range handset rather than an entry-level model.

Stay tuned for the latest news and updates about the Apple iPhone SE model. We invite you to share your impressions about the newest Apple iPhone in our comments section.