Google and Artificial Intelligence: Stepping Up Its Search Applications With Its Own AI Research Lab

Google is consistently exploring all facets of virtual learning with the success of online applications, with a new artificial intelligence lab. Focusing on machines learning for the advancement of its products, Google Research Europe would be based in Switzerland.

Following Google's recently launched Assistant, the company's European research team on artificial intelligence would be under the expertise of Emmanuel Mogenet plus up to a few hundred colleagues. Two years after successfully acquiring British startup DeepMind for £400m, the Silicon Valley giant even got 250 AI London-based experts to collaborate with the Zurich team, Telegraph UK reported.

The new Zurich team is geared towards shaping Search, which would launch the artificial intelligence-powered application as an "ultimate assistant". That said, Mogenet adds that Search would feature a voice-activated, human-like AI capable of appropriate intelligent responses to queries entered via the search engine online.

Mogenet also views the new Google Search AI to be the most helpful and reliable artificial intelligence assistant which could be utilized across varied platforms, from the comfort of one's phone to cars. Many other examples that Google had demonstrated over the years through machine learning (with a high accuracy rate) include Google Photos and the Smart Reply feature for Gmail.

Machine learning is the most relevant counterpart for driverless technology nowadays, as experienced by Tesla car users. With Google Search in the works, the company aims to deepen the exploration of how artificial intelligence can be useful in replicating simple to complex process in a matter of seconds by the human brain, CNET reported.

The new Zurich artificial intelligence team would be concentrating on research areas that deals with natural language parsing, as well as machine perception. The upcoming AI-powered Search would be the on-point answer to Prof. John Searle's question, the known Slusser Professor of Philosophy at Berkeley University: "Why don't these brain guys solve the problem by consciousness?". Well, Google has already done something about it.