"Pokemon Go"'s worldwide popularity continues, and the seemingly never-ending epic saga of this lovable mobile-game app has even captured the minds of the business world. Come to think of it, it seems that Niantic Labs has a lot more ideas when it came to "Pokemon Go" fans asking for more Pokestops.
John Hanke of Niantic Labs has been pretty busy dealing with probable partnerships nowadays, as he recently announced that "Pokemon Go" would already have a "sponsored locations" feature, according to iDigital Times. This could mean a whole new type of revenue flow not only for Niantic, as the game already has in-app purchasing included for those power-ups.
Sure, every business has its heyday and "Pokemon Go" could surely help give businesses many more heydays. As more and more people are all into the widespread "Pokemon Go" phenomenon, it does make it a timely opportunity for businesses to join the bandwagon as well.
In the meantime, "Pokemon Go" Pokestops are coordinated with locations via Google Maps. With more Pokestops getting added in sponsored locations, "Pokemon" newbies and trainers can encourage and drive customers to a particular establishment.
Have @TMobile ? Starting July 19th, you have free unlimited data while playing #PokemonGo! https://t.co/OYGHxe55CZ pic.twitter.com/fPLcjG5QCT
— Pokémon Go News (@PokemonGoNews) July 14, 2016
It probably wouldn't matter also if the sponsored location could be in a jeans store, or food establishment. Still, the business side of maintaining peoples' interest in the "Pokemon Go" game is an unmissable opportunity.
Financial analysts also agree to the notion on "Pokemon Go" sponsored locations' Pokestops. Atul Goyal of Jefferies said that the potential for paid deals or advertising is a huge opportunity for players to converge at a store or business area as a known Pokestop.
The "Pokemon Go" craze is really making businesses boom, says NYPost. "The amount of people has been astonishing. All day long, from afternoon to evening this past weekend", said business owner Tom Lattanzio, who runs the L'inizio Pizza Bar in Queens. What's being dubbed nowadays as "Pokeconomy" is no surprise at all.
