ELENA OF AVALOR 2016 PRODUCT DESCRIPTIONS

Meet Disney's next Princess, ELENA OF AVALOR!

ELENA OF AVALOR's journey began long ago when her parents and kingdom were taken from her by an evil sorceress. ELENA OF AVALOR bravely faced the sorceress to protect her little sister and grandparents but, in the process, her magical amulet pulled her inside its enchanted jewel, trapping her within. Decades later, Sophia the First discovers the truth about the amulet she has worn since joining her royal family and sets out to restore ELENA OF AVALOR to her human form and help her return to the kingdom of Avalor.

With some magical friends by her side - MATEO OF AVALOR, a wizard-in-training, and SKYLAR, a magical flying creature - The Crown Princess' adventures will lead her to understand that her new role requires thoughtfulness, resilience and compassion, the traits of all truly great leaders.

Inspired by the television series premiering on Disney Channel in Summer 2016, this beautiful doll line will encourage kids to imagine joining the adventurous Crown Princess and her loyal friends on magical adventures in the Kingdom of Avalor!

New ELENA OF AVALOR products for Fall 2016 include:

DISNEY ELENA OF AVALOR AND SKYLAR 2-Pack

(Ages 3 years & up/Approx. Retail Price: $34.99/Available: Fall 2016)

Kids can imagine ELENA OF AVALOR and her loyal friend SKYLAR soaring across the kingdom! This 2-pack includes an ELENA OF AVALOR fashion doll and a SKYLER figure with large, vibrant wings that flap when little adventurers move him up and down! The ELENA OF AVALOR doll clips onto SKYLAR's back so kids can imagine the two fearless friends roaming across the skies of Avalor. Set includes ELENA OF AVALOR doll, SKYLAR figure, an outfit, belt, hairclip, bracelet, pair of shoes, and a pair of earrings! Available at most major toy retailers nationwide and on HasbroToyShop.com.

DISNEY MY TIME SINGING ELENA OF AVALOR Doll

(Ages 3 years & up/Approx. Retail Price: $29.99/Available: Fall 2016)

Kids can sing along with ELENA OF AVALOR as she embarks on magical adventures! Press ELENA OF AVALOR's gem necklace to hear her sing "My Time," a powerful song featured in the ELENA OF AVALOR television series on the Disney Channel. The doll's articulated arms will allow her to hold the included guitar as she sings this magical song! Requires three 1.5V A76 alkaline batteries (demo batteries included). Available at most major toy retailers nationwide and on HasbroToyShop.com.

DISNEY ELENA OF AVALOR & PRINCESS ISABEL Dolls

(Ages 3 years & up/Approx. Retail Price: $24.99/Available: Fall 2016)

Kids can pretend to join ELENA OF AVALOR and her sister on magical adventures in their enchanted kingdom with this royal 2-pack. These beautiful fashion dolls come dressed in their TV series-inspired dresses, complete with fun, removable accessories such as a book that opens and dolls can hold, a belt, hairclips, shoes, and dazzling earrings! Available at most major toy retailers nationwide and on HasbroToyShop.com.

DISNEY ROYAL GOWN ELENA OF AVALOR Doll

(Ages 3 years & up/Approx. Retail Price: $19.99/Available: Fall 2016)

The royal ball has arrived, and ELENA OF AVALOR needs to look her royal best! This beautiful fashion doll, inspired by the character on the Disney Channel animated TV series, comes wearing a ball gown adorned with a dazzling detailed glitter print. The doll also comes with a tiara, bracelet, and removable shoes to complete her majestic outfit! Available at most major toy retailers nationwide and on HasbroToyShop.com.

DISNEY ELENA OF AVALOR Doll

(Ages 3 years & up/Approx. Retail Price: $14.99/Available: Fall 2016)

Meet ELENA OF AVALOR, Disney's next Princess! This beautiful fashion doll will allow kids to imagine joining the Crown Princess on all of her magical adventures in the Kingdom of Avalor. The ELENA OF AVALOR doll comes dressed in ELENA OF AVALOR's series-inspired adventure dress and includes a scepter, hairclip, belt, pair of earrings, and removable shoes. Available at most major toy retailers nationwide and on HasbroToyShop.com.