PlayStation VR Release Date, News & Update: Taco Bell Giving Away Headset Bundles Before October Launch Date

A brand new promotional partnership between Taco Bell and Sony is once again happening, with Taco Bell now in the middle of giving away a bundle package of the upcoming PlayStation VR headset and peripherals before the device officially this shelves in October.

Sony the cross promotion on the company's official blog site, detailing that Taco Bell will be giving away a PlayStation VR bundle with certain orders of a $5 Taco Bell Big Box at select participating Taco Bell stores. Containers of the Taco Bell Big Box will feature a code that will give diners the opportunity to win a PlayStation VR bundle.

Taco Bell diners can then copy the code on the Big Box container, and either text it to 72823 or input them in the official WINPSVR promotional website for a chance to win the PlayStation VR. Taco Bell will then select a winner from the codes every 15 minutes, with the promotion going until Oct. 19; diners are limited to inputting one code per day.

The PlayStation VR will officially release on Oct. 13, although those who win before then can get their bundles from Taco Bell on Oct. 11 according to Business Insider. Apparently, the total amount of PlayStation VR bundles the fast food chain will be giving away amounts to 3, 360 bundles which is reportedly about $1.7 million.

The PlayStation VR bundle will feature the PlayStation VR headset, headphones, a pair of motion controllers, the camera for reading the motion controllers, and a $40 credit to the PlayStation store.

"Taco Bell is a brand that lives at the intersection of food and culture, and that is why we're particularly excited to be giving people the chance to be among the first to access the hottest tech this season with PlayStation VR," said Taco Bell's chief marketing officer Marisa Thalberg.