Sony Partners With Reality One To Develop VR Content; One The Way To Domination?

Sony has made another step into the growing market of virtual reality with Sony Pictures entering into a newly instituted partnership with Madison Wells Media's Reality One; the partnership is set to develop a whole slate of films that will make use of VR technology.

Sony Pictures, the film production arm of Sony, recently signed an agreement with Reality One to produce films catered to making use of virtual reality. The partnership between Sony Pictures and Reality One will apparently have the former acting as a worldwide distributor of the content produced and financed by the former, according to Deadline.

Many are likely already aware of Sony's own foray into virtual reality, with its own virtual reality headset for the PlayStation 4 console called the PlayStation VR. Sony Pictures Motion Picture Group chairman Tom Rothman said of the teaming up as a combination to push the boundaries of "technological innovation" and "storytelling."

Meanwhile, Gigi Pritzker, a co-founder of Reality One along with Clint Kisker, said that they "believe this landmark partnership will allow both Sony Pictures and Reality One" the ability to create and develop a multitude of new projects. They hope to do this by taking "maximum advantage of Sony's wealth of intellectual property, relationships with established storytellers and willingness to experiment with new technologies."

As for how this new partnership between Sony and Reality One can affect the entertainment industry, Madison.Com believes it will only further increase the juggernaut that is Sony in the industry. With the advent of virtual reality earlier this year, the market is apparently set to continue to grow according to analysts.

With Sony already having its claws in a major piece of the entertainment pie, that of the video gaming industry, the partnership with Reality One only means that Sony is tightening its grip on the industry. Furthermore, the fact that Sony is already seeking a substantial hold on a fledgling market with a lot of potential means that the company's influence can only grow stronger.