iPhone, Other Apple Products Emerge As Winners In Teenagers’ Hearts Once Again

Teenagers may be known for changing their minds often and jumping from one trend to the next in a span of a heartbeat. But when it comes to gadgets and mobile devices, teens are drawn to the same thing -- Apple's iPhone.

Investment bank Piper Jaffray released the latest Taking Stock With Teens survey on Friday, Oct. 14. The survey is performed every six months to determine teenagers' changing feelings and mindsets about certain products.

The survey involved 10,000 teens in the United States, with 16 as their average age. The respondents came from households that have an average income of $68,000, CNET reported.

Teenagers' penchant for the iPhone isn't new. In April, 75 percent of teens said that they would buy another iPhone as their next phone. This month, that number rose to 79 percent.

Also, 69 percent of teenagers said in April that they already own and use an iPhone. That rate increased to 74 percent in October. Gene Munster, an analyst at Piper Jaffray, said that iPhone's increasing popularity among teenagers is Apple's biggest in its bi-annual survey since spring/fall 2014.

"While we don't view the iPhone 7 as significant as an upgrade as the iPhone 6, we believe this is a positive data point on how consumers are viewing the new device," Munster said, as reported by Benzinga. Apple's iPhone 7 and 7 Plus was released in September.

A research from Schoold, a San Francisco-based company, found that smartphone preference likely plays a huge part in teenagers' college plans, too. Teens who use an iPhone tend to gravitate toward liberal-arts colleges while Android users are attracted to engineering schools, Forbes reported.

Other Apple products have cemented themselves in teenagers' hearts. Apple Watch maintains its position as the third top smartwatch among teens, with 11 percent of them planning to purchase the device in the next six months, Investors reported.

Wearable fitness devices are also gaining popularity among teenagers. Piper Jaffray's survey found that 21 percent of upper-income teens plan to buy a fitness tracker in the next six months, as opposed to the 18 percent recorded last fall.

For the wearable fitness devices category, Fitbit comes out on top as 71 percent of teenagers' most preferred brand. Nike places at the second spot with 13 percent of teens favoring the company's fitness devices.

GoPro cameras, on the other hand, witnessed decreasing popularity among its teenage consumers. Erinn Murphy, another Piper Jaffray analyst, said that only 0.6 percent of teenagers want a GoPro from one percent a year prior.

Which do you prefer: an iPhone or an Android device? Tell us why below.

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