Tesla Boss Elon Musk Follows 10-Year-Old Girl's Advice And Launches Campaign She Suggested

By Amanda Moore, Parent Herald March 07, 04:00 am

Tesla recently kicked off a campaign that was suggested to the company's big boss Elon Musk by a 10-year-old girl. Bria Loveday from Michigan got in touch with the billionaire via Twitter for a business idea and Musk actually took her advice.

Tesla launched Project Loveday after its namesake on Saturday, March 4. It's a site where the public is enjoined to submit and upload 90-second videos of consumers who love Tesla.

Loveday told Musk she noticed his brand lacked traditional advertisements on print, radio and television. So, the 10-year-old said Musk should have a video submission contest of "homemade" commercials for Tesla as a marketing boost and other incentives for owners.

Loveday wrote Musk her proposal that was posted on Twitter by her father who tagged the Tesla boss. The letter was supposed to be for the fifth grader's school project. In no time, Musk quickly acted on the little girl's proposal which you can read below.


Interested individuals have until May 8 to submit their homemade videos on Project Loveday. The videos should center on Tesla, SolarCity and the company's initiatives to "accelerate the world's transition to sustainable energy," per Fortune.

After the deadline, 10 winners will be chosen by Tesla judges and the names will be announced on May 22. The chosen videos will be played and posted across all of Tesla's social media profiles and from the top entries, one will be named the grand prize winner. That person will be invited to Tesla events with free travel and accommodations.

Interested in joining? For more on the contest's terms and conditions, read it all here.

© 2018 ParentHerald.com All rights reserved. Do not reproduce without permission.

Sign up for our Newsletter

Real Time Analytics