Apple To Introduce New Apple Music In WWDC 2016: Promises To Be More User-Friendly; To Imitate Spotify?

Apple users now have a reason to celebrate as Apple is set to update its Apple Music. Apple is set to unveil the new and improved application at the upcoming Worldwide Developers Conference 2016 (WWDC) this June.

Apple Music Upgrades

According to Bloomberg, Apple is about to change Apple Music's interface to be more user-friendly. As per the people who are "familiar with the product," Apple also eyes to combine its streaming and download services.

Apple plans to develop Apple Music's online radio usage to reach more stations and a vast number of audiences. Apple Music's overhaul will come up with a "marketing blitz" to attract more subscribers that will support the service.

However, people who know the Apple Music update chose to remain unnamed as the plan is not yet publicized. Also, Apple's spokesperson has yet to comment as of writing.

Issues and Beats Acquisition

Apple Music has been criticized since it was launched in 2015. It was followed by Apple's move to acquire Beats. Unfortunately, Apple's way to purchase Beats didn't run smoothly as some of the audio company's executives and employees resigned after the acquisition, BGR reported.

This happened even after Apple's effort to give them "financial incentives" to stay in the business for at least a year. Apple, too, took a while to improve Apple Music since it has to wait for the whole technology company to work it out.

Apple Music Redefined

In an attempt to enhance Apple Music, Apple's internal management arrangement has been refurbished. In fact, Apple assigned over 1,000 of its employee to perk up Apple Music's offerings and services, Computer World cited.

Apple might work out Apple Music's "music suggestion" so it can define its users activity for the day by employing its "Proactive contextual intelligence." Apple might also imitate Spotify's features, like the "Year of Music system" that can track the listeners' music for the year to make Apple Music more personalized for each user.

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