The Surprising Link between Baby Allergies and their Skin

Eyes, nose, fingers, toes -- when your baby is born moms rarely think about skin barrier health, but new research shows that 75% of children with food allergies at 2 years of age had a weak skin barrier when they were born.

The healthy skin barrier is like a shield that protects the body from microbes, irritants, and allergens from entering. A weak skin barrier does not effectively keep these things out, making the body susceptible to infections, irritation, and allergic-type reactions. So what can parents do to properly care for baby's skin health?

Using gentle products with natural yet effective ingredients is key. We recommend  The Skinfix Baby Collection for it will keep baby's skin barrier strong and help protect it from allergies and irritations. The Skinfix Collection just recently launched at CVS and is also available at Target. It is formulated without nuts ingredients, fragrance, gluten, parabens and phthalates; these gentle formulas are sure to make baby happy and healthy! The regimen is priced between $8.99 and $19.99 and includes the 98% natural Skinfix Gentle Hair & Body Wash, & Skinfix Gentle Baby Lotion, the award winning Skinfix Diaper Rash Balm, and the hero product Skinfix Gentle Eczema Balm, a targeted natural therapy for eczema flareups.

For today's ingredient and allergy conscious parents, what is not included in their baby's skincare products is just as important as what is included. Skinfix leaves nuts, soy, and gluten out of its baby skincare regimen as parents may be unaware of food or nut allergies until babies are 6 months and older. Fragrance is the number one skin irritant, yet many baby skincare lines use essential oils like lavender, which can irritate baby's delicate skin. The Skinfix Gentle Baby Regimen does not include fragrance, steroids, nuts, soy, gluten, sulfates, parabens or phthalates - giving parent's peace of mind.

Packed with natural skin healing ingredients like colloidal oatmeal, jojoba and sunflower oil, this daily skincare regimen will gently cleanse and moisturize baby's delicate skin. In a pediatrician-led clinical study, 94% of parents felt that the Skinfix natural bath time regimen left their baby's skin soft, supple and protected. In addition, 90% of parents reported that their baby's diaper rash improved after one use of the Skinfix Diaper Rash Balm! The Skinfix Gentle Hair & Body Wash, Gentle Baby Lotion and Gentle Eczema Balm are all recipients of the National Eczema Association Seal of Approval. Skinfix Gentle Eczema Balm and Skinfix Gentle Hair & Body Wash have also received The Eczema Society of Canada's Seal of Acceptance this year.

"Now more than ever, parents are scrutinizing product labels and are conscious about what they are putting on their baby's skin," said Amy Gordinier-Regan, CEO of Skinfix Inc. "Skinfix is a natural skincare line that is formulated for sensitive and eczema-prone skin. Our "No" list of ingredients is just as important as the high performance natural ingredients we put in. We are excited to bring the Gentle Baby Collection to more families in North America."

Jacqueline Parker, mother of Jacob (now 4) has been using Skinfix for years. "Trying to tell a 2 year old to stop scratching at his eczema patches is a losing battle. Managing the condition is extremely stressful and we tried just about everything but nothing really worked until we started using Skinfix," said Jacqueline Parker. "The Skinfix bath time regimen and Gentle Eczema Balm have made a huge difference in our lives."

The Skinfix Gentle Baby Collection is perfect for baby's daily bath and skincare routine and is the winner of both Parent Tested, Parent Approved and National Parenting Product Awards.

● Skinfix Gentle Hair & Body Wash (12.5 fl. oz.) is a 98% natural, mild and gentle daily cleanser that can be used head to toe. This mild 2 in 1 formula is sulfate, fragrance and tear free and will not strip away skin's natural moisture. Coconut based cleansers, aloe and emollient oils of jojoba and apricot kernel help keep baby's skin clean and healthy. In a clinical study, 96% of parents felt this product was very gentle on baby's skin and hair.

● Skinfix Gentle Baby Lotion (12.5 fl. oz.) is a 98% natural, lightweight all over body lotion infused with vitamins, natural moisturizers like coconut oil, and soothing botanicals like chamomile and calendula extracts. The silky lotion is non-greasy and absorbs quickly to banish dryness on contact. In a clinical study, 89% of parents felt this lotion was safe to use during their baby's eczema breakout.

● Skinfix Gentle Eczema Balm (2 oz.) is formulated with 2% colloidal oatmeal and healing emollient oils. This 0% water and preservative free balm provides a targeted protective barrier, reduces redness and soothes irritation on contact. In a clinical study, 82% of parents agreed their baby's eczema rash was soothed and less red in just three days after using Skinfix Gentle Eczema Balm.

● Skinfix Diaper Rash Balm (2 oz.) is a super-rich healing balm that was formulated specifically to safely and effectively halt diaper rash on the spot. It works fast to create a protective barrier and soothe redness with zinc oxide and healing botanicals, while replenishing essential moisture with emollient protective oils of jojoba and sunflower. In a clinical study, 90% of parents said their baby's diaper rash improved after just one use.