Private Companies Unveil Preferences of Children Using School Software and Applications They Provide, Researchers Exposed

A recent research indicates that private companies who supply educational technology to school use these tools to know the preferences of children. The main purpose of which is to use the gathered data as basis in coming up with advertisments for their products, like junk foods.

According to a report in U.S.News, millions of digital data from children are gathered by private businesses that provide educational technology to schools and teachers every day in the United States and all over the globe.

The fact that there is no law or policy that can stop these companies from gathering data for any purpose they have t allows them to use the data to produce products personalized to the preference of the children and all parents should be aware of this.

Based on a report in The Journal, virtually all high school and middle school students in the United States use smartphone devices provided by their schools, for their schoolwork. Aside from cellphones, children are sometimes required by school to use software, applications and sites for their projects or any researches entailed in a specific subject in school.

While kids are busy working on their schoolwork, the applications and software are also busy gathering data. Private companies take advantage of this "screen time" in order to figure out what children want and use it as datta needed in providing their products with more appealing advertisements.

For example, according to a report in The Conversation, a site may allow a third party to gather information such as the date and tie, the subject of commercials scrolled or clicked on by a kid and the browser utilized. This third party can later on use the data gathered to link the kid with their commercials.

Researchers discovered that private companies use the gathered information to come up with commercials for clothing, toys, food, gadgets, and toher products for kids via application activities in their laptops or computers. Adults should recognize the underlying motive of private companies and be aware of screen time of children in their care.