Why The Digital Age Of Marketing And Advertising Is Posing Risk To Young Ones

Children make up a highly marketable segment of the society. Industry experts can concentrate their efforts on gathering information about the preferences and tastes of children for commercial purposes.

When children visit commercial sites, they may be tempted to fill out surveys in exchange of gifts, join clubs and exchange information via games or simply provide personal data rooms chat. Once a company knows the name of the child, they may send an email to your child from his favorite super hero. How on earth would a little child know the difference between fiction and reality?

Some websites may be designed to collect information invisibly over the interests of their children while they jump from page to page. This type of collection is called clickstream. Usually triggers the insertion of cookies on your child's computer. This allows specialized advertising starts to appear on the screen.

According to Science Daily, some of the risks associated with the Internet that have been identified are abuse and addiction, violation of rights of industrial or intellectual property, access to inappropriate content, interaction and stalking by others. In addition, other risks include cyberbullying, grooming and sexual harassment, threats to privacy, economic risk and fraud, technical risks and malware, etc.

Many of these threats can be caused by the same children and adolescents, as users- may violate the rights of others, affect personal integrity, violate privacy, violate property rights, etc. According to the study conducted in 2016 by the Internet Security Threat, children and adolescents report a -Regarding more natural use to adults who use it to "do something" - that is, they are simply online as they are at school or at home - perceived as a natural-habitat, they use it to study for chatting or listening to music.

As the internet becomes the "basic tool of social relations and identity," the cyber world can be a highly seductive place with a potentially manipulative environment for children. There are many opportunities to collect data from children and then send them personalized messages.